Modelo explicativo de las dimensiones del valor percibido de destinos turísticos oscuros

Explanatory model of the dimensions of the perceived value of dark tourist destinations

Álvaro Rivera-Eraso , Marithza Sandoval-Escobar
Revista Latinoamericana de Psicología (2020) 52, 226-234.
Recibido el 5 de junio de 2020
Aceptado el 14 de septiembre de 2020

doi: https://doi.org/10.14349/rlp.2020.v52.22

Resumen

El objetivo de la investigación fue desarrollar un modelo para identificar las dimensiones del valor percibido de destinos turísticos oscuros, con una muestra de 821 participantes. Se analizaron diferentes estructuras a través de un análisis factorial confirmatorio, centrándose en los índices de ajuste absoluto. Los resultados muestran que un modelo con cuatro dimensiones correlacionadas presenta los índices más altos de bondad de ajuste. Dentro del nuevo modelo es posible evidenciar una fuerte correlación entre el componente hedónico y el componente de búsqueda de sensaciones, con una correlación de .97, seguida por una correlación de .76 entre el componente hedónico y el componente utilitario; también entre el componente de búsqueda de sensaciones y el componente hedónico, cuyo coeficiente es de .57. Así, el interés por el turismo oscuro se relaciona en primera instancia con la búsqueda de sensaciones y en un grado menor, pero consistente, con el valor hedónico y utilitario percibido. Finalmente, no se encuentran diferencias significativas intergeneracionales, ni diferencias significativas entre sexos en la forma de percibir el valor de los destinos turísticos oscuros.

Palabras clave:
Análisis factorial confirmatorio, turismo, turismo oscuro, valor percibido, mercadeo

Abstract

The purpose of this research was to develop a model to identify the dimensions of perceived value of dark tourist destinations, with a sample of 821 participants. Different structures are analyzed through a confirmatory factor analysis, focusing on absolute adjustment rates. The results show that a model with four correlated dimensions has the highest goodness-of-fit indexes. Within the new model it is possible to show a strong correlation between the hedonic and the sensation-seeking component, with a correlation of .97, followed by a correlation of .76 between the hedonic and the utilitarian component, as well as between the sensation-seeking and the hedonic component, whose coefficient was .57. Thus, interest in dark tourism is primarily related to sensation-seeking and to a lesser but consistent degree to the hedonic and utilitarian value perceived by people in tourist destinations. Finally, no significative intergenerational differences were found in the way the value of dark tourist destinations is perceived and no differences between sex groups were found to

Keywords:
Confirmatory factor analysis, tourism, dark tourism, perceived value, marketing

Artículo Completo
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